Beauty ecommerce · Haircare · Shopify
Looks Nova Beauty — Ecommerce Experience
Looks Nova Beauty — Ecommerce Discovery and Catalog Experience
A Shopify beauty and haircare storefront connecting broad category navigation, brand and ingredient discovery, product states, and responsive shopping flows.
- Engagement
- Public website
- Focus
- Ecommerce & operations, Web experiences
- Evidence
- Public scope verified
- Public website
- Visit website ↗
Digi Ark Tech’s role
Responsibility, clearly stated.
- Shopify web experience design and implementation
- Responsive storefront and product-discovery direction
- Catalog navigation, collection, and merchandising experience
- Commerce-flow implementation and quality assurance
The challenge
Complexity behind the visible experience.
A broad beauty catalog gives shoppers many valid ways to begin: product type, brand, ingredient preference, hair need, ethical attribute, or a specific item. The experience had to hold that depth together without making discovery feel like database navigation.
Project-specific world
What made this project different.
A beauty catalog is not understood through product type alone. The public experience supports parallel paths through brands, ingredients, attributes, and needs while keeping the purchase flow conventional and predictable.
Visual story
Beauty commerce shaped around product discovery and catalog depth.
The system
A practical structure for the work.
Digi Ark Tech organized the storefront around recognisable shopping paths—products, brands, ingredients, accessories, and haircare needs—then carried that structure into collection, product, cart, and responsive states. Public evidence confirms the live Shopify website and its Digi Ark Tech design credit; commercial performance is not inferred.
Expose useful entry points
Made category, brand, ingredient, and need-led discovery visible so customers could start with the mental model they already had.
Keep product states legible
Structured product cards and commerce actions around variants, availability, pricing, and selection without hiding the path to detail.
Carry depth to small screens
Protected search, navigation, product browsing, cart, and checkout handoffs within a responsive storefront hierarchy.
Decision / tradeoff
Let shoppers enter through more than one taxonomy
A beauty catalog is not understood through product type alone. The public experience supports parallel paths through brands, ingredients, attributes, and needs while keeping the purchase flow conventional and predictable.
What the work established
- 01A coherent set of catalog-discovery paths
- 02Clearer relationships between categories, brands, and attributes
- 03Consistent product and commerce states
- 04A responsive public storefront for a broad beauty offer
Outcomes are intentionally qualitative. No unverified commercial or performance metrics are published.
Capabilities